https://adamhayes.work ADAM HAYES / CREATIVE Mon, 24 Jul 2023 10:15:29 +0000 https://adamhayes.work en https://adamhayes.work/Home Mon, 05 Aug 2019 10:57:06 +0000 ADAM HAYES / CREATIVE https://adamhayes.work/Home <img width="300" height="32" width_o="300" height_o="32" data-src="https://freight.cargo.site/t/original/i/5098f383c663e0a97f0411732e513c9110dccf335d36c4e7e9310bd4263b058d/logo_update_mobile_v2.svg" data-mid="55301423" border="0" src="https://freight.cargo.site/w/300/i/5098f383c663e0a97f0411732e513c9110dccf335d36c4e7e9310bd4263b058d/logo_update_mobile_v2.svg" /> https://adamhayes.work/Grill-d-Socials-1 Sun, 28 May 2023 04:17:35 +0000 ADAM HAYES / CREATIVE https://adamhayes.work/Grill-d-Socials-1 Grill'd Socials A selection of Grill'd Healthy Burgers social stories from partnerships with Netflix for Stranger Things, the Australian Institute of Sport and the Melbourne Storm. https://adamhayes.work/Grill-d-Rebrand-Animations Wed, 15 Jun 2022 09:53:59 +0000 ADAM HAYES / CREATIVE https://adamhayes.work/Grill-d-Rebrand-Animations Grill'd Animations As part of Grill'd Healthy Burgers rebrand, Andreas Samuelsson created a suite of unique illustrations and I was tasked with bringing them to life through animation.These have been used throroughly throughout eDMs, social media and landing pages. <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/2ecf56d89fda984d5e2842edbf891a4f3650ea467a867dd21652e06772cdb5f6/Grill-d-Illustrations_Burger_RGB_WHITE.GIF" data-mid="145483708" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/2ecf56d89fda984d5e2842edbf891a4f3650ea467a867dd21652e06772cdb5f6/Grill-d-Illustrations_Burger_RGB_WHITE.GIF" /><img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/6ad9b402667c5adf77527efc61b3161403140a69b97b5024503ef23d5f2f17bf/Grill-d-Illustrations_Mushroom_RGB_WHITE.GIF" data-mid="145483701" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/6ad9b402667c5adf77527efc61b3161403140a69b97b5024503ef23d5f2f17bf/Grill-d-Illustrations_Mushroom_RGB_WHITE.GIF" /><img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/c00ec9c2f869658a8e060535e6c7e221edcf30b89ef93f2abb148f8daae7a87d/Grill-d-Illustrations_HandHoldingGlobe_RGB_WHITE.GIF" data-mid="145483704" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/c00ec9c2f869658a8e060535e6c7e221edcf30b89ef93f2abb148f8daae7a87d/Grill-d-Illustrations_HandHoldingGlobe_RGB_WHITE.GIF" /><img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/f0ea20be4533180989041c37fce4579a886b1292c40b44973aa43e623dbcda5a/Grill-d-Illustrations_PeopleFood_RGB_WHITE.GIF" data-mid="145483702" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/f0ea20be4533180989041c37fce4579a886b1292c40b44973aa43e623dbcda5a/Grill-d-Illustrations_PeopleFood_RGB_WHITE.GIF" /><img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/a1ba5dfc31612423d23e2a06c6bfdc8b3c8c4fed349febd552da5f129cb43109/Grill-d-Illustrations_Hands_RGB_WHITE.GIF" data-mid="145483703" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/a1ba5dfc31612423d23e2a06c6bfdc8b3c8c4fed349febd552da5f129cb43109/Grill-d-Illustrations_Hands_RGB_WHITE.GIF" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/88530d290740e0e1ef02e09dcdec00d21a16cc8ad16d75c3816b172ff9d6bd05/Grill-d-Illustrations_Environmental_RGB_WHITE.GIF" data-mid="145483705" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/88530d290740e0e1ef02e09dcdec00d21a16cc8ad16d75c3816b172ff9d6bd05/Grill-d-Illustrations_Environmental_RGB_WHITE.GIF" /> https://adamhayes.work/Grill-d-8-and-Donate Sun, 16 Jul 2023 08:06:38 +0000 ADAM HAYES / CREATIVE https://adamhayes.work/Grill-d-8-and-Donate Grill'd 8 and Donate 8 and Donate is a key part of the Grill'd Relish membership program and works as a rewards program with a bit of a difference. Once the member has purchsed 8 burgers or salads they are then prompted to take a free burger or salad OR donate it to someone in need. The email journey that had been running prior to the refresh worked, but needed a new look and feel. I worked together with our creative director to come up with a shoot concept, worked with our copywriter to write more engaging copy and put together animated GIFs using sequence shots and brand illustrations to make it a bit more fun. <img width="750" height="3925" width_o="750" height_o="3925" data-src="https://freight.cargo.site/t/original/i/5698dfa896810ba0ca33414459ae3fe2d4bb0e1ec76646d05e0319ddd0ef3367/8Donate_1.jpg" data-mid="185758472" border="0" src="https://freight.cargo.site/w/750/i/5698dfa896810ba0ca33414459ae3fe2d4bb0e1ec76646d05e0319ddd0ef3367/8Donate_1.jpg" /> <img width="750" height="3651" width_o="750" height_o="3651" data-src="https://freight.cargo.site/t/original/i/f8dd9dfde8d8238a094731998f49fbb6e915f8f2deea81418c79bf1a2f091d64/8Donate_2.jpg" data-mid="185758473" border="0" src="https://freight.cargo.site/w/750/i/f8dd9dfde8d8238a094731998f49fbb6e915f8f2deea81418c79bf1a2f091d64/8Donate_2.jpg" /> Throughout the journey, the user is educated on where their donation goes and talks to our donation goal. The user is also directed to a landing page to get a more indepth look at what exactly 8 and Donate is. To keep users engaged, they are rewarded with free chips and a free drink along the 8 and Donate journey. The refresh brought a massive increase in open and click through rate. <img width="750" height="2821" width_o="750" height_o="2821" data-src="https://freight.cargo.site/t/original/i/6096be32d2bba4bb9d6e3e608b65c54faf1a0654a1e9ff8e73e04d474b0e1f6f/8Donate_3.jpg" data-mid="185758474" border="0" src="https://freight.cargo.site/w/750/i/6096be32d2bba4bb9d6e3e608b65c54faf1a0654a1e9ff8e73e04d474b0e1f6f/8Donate_3.jpg" /> <img width="750" height="2640" width_o="750" height_o="2640" data-src="https://freight.cargo.site/t/original/i/bf6158a1d96d7096cd3f421a60b3f10076c4c643ba083bc69f5bc3a6016379e1/8Donate_4.jpg" data-mid="185200859" border="0" src="https://freight.cargo.site/w/750/i/bf6158a1d96d7096cd3f421a60b3f10076c4c643ba083bc69f5bc3a6016379e1/8Donate_4.jpg" /> https://adamhayes.work/Grill-d-x-Stranger-Things Sun, 16 Jul 2023 07:57:55 +0000 ADAM HAYES / CREATIVE https://adamhayes.work/Grill-d-x-Stranger-Things Grilld x Stranger Things Burgers may not be the first thing that springs to mind when you think Strangers Things, but the partnership with Grill'd was a big success. Not only did they build out a tasty burger that came with spicy dipping sauce, we also engaged an agency to build out a click and point adventure game to keep customers entertained while order was prepared. I worked with our creative director and copywriter to develop out all digital assets which included a bespoke landing page, social media assets (both static and animated) and an email journey which introduced the burger, the game and a competition which would send a lucky member off to San Francisco. <img width="3000" height="8542" width_o="3000" height_o="8542" data-src="https://freight.cargo.site/t/original/i/5fcda57d04647a003fbe147bf6f3d4c80f3a77830293493083336c278183ea84/ST_LP.jpg" data-mid="185200582" border="0" src="https://freight.cargo.site/w/1000/i/5fcda57d04647a003fbe147bf6f3d4c80f3a77830293493083336c278183ea84/ST_LP.jpg" /> The hype associated with the new season of Stranger Things worked well in Grill'ds favour which resulted in higher rate of traffic to our site and significant growth of our membership database. <img width="750" height="3648" width_o="750" height_o="3648" data-src="https://freight.cargo.site/t/original/i/412a54dbf20cc010ee66b1ccbaeebc62dbbbc9b773485d0934fc028c4dd57552/ST_1.jpg" data-mid="185200578" border="0" src="https://freight.cargo.site/w/750/i/412a54dbf20cc010ee66b1ccbaeebc62dbbbc9b773485d0934fc028c4dd57552/ST_1.jpg" /> <img width="750" height="3703" width_o="750" height_o="3703" data-src="https://freight.cargo.site/t/original/i/8c438d89e39b640508377f62533461ade77863a7a524293715f46c4a5e99f080/ST_2.jpg" data-mid="185200579" border="0" src="https://freight.cargo.site/w/750/i/8c438d89e39b640508377f62533461ade77863a7a524293715f46c4a5e99f080/ST_2.jpg" /> <img width="750" height="3202" width_o="750" height_o="3202" data-src="https://freight.cargo.site/t/original/i/51c4924c781bb4ab89ccd3dd7e3bf3e1c89ecb38b401ad085882e68cafc3a157/ST_3.jpg" data-mid="185200580" border="0" src="https://freight.cargo.site/w/750/i/51c4924c781bb4ab89ccd3dd7e3bf3e1c89ecb38b401ad085882e68cafc3a157/ST_3.jpg" /> <img width="750" height="1656" width_o="750" height_o="1656" data-src="https://freight.cargo.site/t/original/i/e0c3047fd67367edb0d6491d3b663e68eb4a23d2b0dc92012b596ff766529e7a/ST_4.jpg" data-mid="185200581" border="0" src="https://freight.cargo.site/w/750/i/e0c3047fd67367edb0d6491d3b663e68eb4a23d2b0dc92012b596ff766529e7a/ST_4.jpg" /> https://adamhayes.work/Adidas-Rugby Wed, 15 Jun 2022 09:26:14 +0000 ADAM HAYES / CREATIVE https://adamhayes.work/Adidas-Rugby Adidas Rugby Adidas is a major sponsor of the Six Nations tournament and I was engaged by All Conditions Media to create a set of animated social assets to announce winning teams. https://adamhayes.work/World-Ready Sat, 16 Nov 2019 09:27:53 +0000 ADAM HAYES / CREATIVE https://adamhayes.work/World-Ready World Ready ‘World Ready’ was Kathmandu’s first global campaign which has been used to raise the profile of the brand. The tagline encapsulates what Kathmandu is about; giving travellers the confidence to take on the globe. The digital execution included a landing page, a suite of eDMs and Facebook Instant Experiences. <img width="750" height="3701" width_o="750" height_o="3701" data-src="https://freight.cargo.site/t/original/i/16c0a203c5b9899af94a5949885cdc86ae06beb72a6090e3e11aec1cd997511d/world_ready_eDM.jpg" data-mid="54831624" border="0" src="https://freight.cargo.site/w/750/i/16c0a203c5b9899af94a5949885cdc86ae06beb72a6090e3e11aec1cd997511d/world_ready_eDM.jpg" /> https://adamhayes.work/Protecting-Our-Playground Tue, 03 Aug 2021 09:24:12 +0000 ADAM HAYES / CREATIVE https://adamhayes.work/Protecting-Our-Playground Protecting Our Playground As part of Kathmandu's continued efforts in the sustainability space, the company was excited to announce their goal of becoming carbon neutral. The company's acheivement was announced through social channels and email. <img width="700" height="4562" width_o="700" height_o="4562" data-src="https://freight.cargo.site/t/original/i/44913e176961c67c0978c988b6911a3269303f97eb44a5fc2149f2ccaf18c9d3/protectingPlayground_eDM.jpg" data-mid="115258600" border="0" src="https://freight.cargo.site/w/700/i/44913e176961c67c0978c988b6911a3269303f97eb44a5fc2149f2ccaf18c9d3/protectingPlayground_eDM.jpg" /> https://adamhayes.work/Get-Yourself-the-Goods Mon, 24 Jul 2023 10:15:29 +0000 ADAM HAYES / CREATIVE https://adamhayes.work/Get-Yourself-the-Goods Get Yourself the Goods Get Yourself the Goods was a digital-first gifting campaign for Kathmandu that ran in the lead up to Christmas which ended up being the best performing gifting campaign in the last five years. The campaign consisted of a suite of emails, instagram stories and a landing page. <img width="750" height="3725" width_o="750" height_o="3725" data-src="https://freight.cargo.site/t/original/i/0f5a9fa3b02d886b89d00ad1a34e81e536af1e1b9f7e323972ce52122589b686/GYTG_eDM.jpg" data-mid="185911733" border="0" src="https://freight.cargo.site/w/750/i/0f5a9fa3b02d886b89d00ad1a34e81e536af1e1b9f7e323972ce52122589b686/GYTG_eDM.jpg" /> <img width="3000" height="3142" width_o="3000" height_o="3142" data-src="https://freight.cargo.site/t/original/i/dffd54d1d7c4ee5153ca9ad5ac76d7b05e32e42c11c276c8ff2b84e7f022e591/GYTG_HP-min.jpg" data-mid="185911734" border="0" src="https://freight.cargo.site/w/1000/i/dffd54d1d7c4ee5153ca9ad5ac76d7b05e32e42c11c276c8ff2b84e7f022e591/GYTG_HP-min.jpg" /> https://adamhayes.work/Kathmandu-Winter-2019 Sun, 17 Nov 2019 09:12:35 +0000 ADAM HAYES / CREATIVE https://adamhayes.work/Kathmandu-Winter-2019 Winter 2019 Creative from Kathmandu’s Winter 2019 launch campaign. Below is an example of the hero stories across email, website and Facebook Instant Experience. <img width="750" height="5137" width_o="750" height_o="5137" data-src="https://freight.cargo.site/t/original/i/6756bfbd1aa3aa1a2e4139b2a952dd712190cbbf97d2de1da5c5a9b3ee06855e/down_eDM.jpg" data-mid="54874047" border="0" src="https://freight.cargo.site/w/750/i/6756bfbd1aa3aa1a2e4139b2a952dd712190cbbf97d2de1da5c5a9b3ee06855e/down_eDM.jpg" /> <img width="1000" height="570" width_o="1000" height_o="570" data-src="https://freight.cargo.site/t/original/i/68725cc14b4df3fe1b1e767f18f4431579f07ff5229ccd2c644f68724f81b909/generic_HP_v2_LR.gif" data-mid="54874058" border="0" src="https://freight.cargo.site/w/1000/i/68725cc14b4df3fe1b1e767f18f4431579f07ff5229ccd2c644f68724f81b909/generic_HP_v2_LR.gif" /> <img width="750" height="4324" width_o="750" height_o="4324" data-src="https://freight.cargo.site/t/original/i/e03ed359168840cb660db07f2d3e0b476e57a1b80a96e02213abb791f8b83775/connect_eDM.jpg" data-mid="54874083" border="0" src="https://freight.cargo.site/w/750/i/e03ed359168840cb660db07f2d3e0b476e57a1b80a96e02213abb791f8b83775/connect_eDM.jpg" />